Chris4Life Reveals New Edition of Popular Love Your Butt Campaign for National Colorectal Cancer Awareness Month

(Washington, D.C.) – March is National Colorectal Cancer Awareness Month and national non-profit the Chris4Life Colon Cancer Foundation launched its new version of its popular Love Your Butt awareness campaign.  Colorectal cancer continues to be a major health problem.  Some latest cancer stats show:

• Overall, colon cancer is the second leading cause of cancer deaths for men and women combined; 
• Currently, over 1 million individuals are living with the disease and about 1 in 3 adults between 50 and 75 years old (23 million people) are not getting tested as recommended;
• This year, there will be around 140,000 new cases of colorectal cancer in the United States and of those around 47,000 will pass away;
• According to the CDC, individuals in the 50 and younger demographic (especially 40-50) have seen a rise in cases by 40% in the last two years alone;
• The people less likely to get tested are Hispanics, American Indians, African Americans, rural populations, men/women, those 50 to 64, and those with lower education and income;
• When caught early, colon cancer is 90% treatable through early screening;
• The top 5 states that have the highest cases of colorectal cancer are: Washington, D.C., Pennsylvania, New York, Illinois, and Iowa. 

“We at Chris4Life are so excited to launch our national Love Your Butt Awareness Campaign, after five years since my mother Chris has passed,” said Executive Director Michael Sapienza.  “It is incredible to see the impact we are having on the lives of colorectal patients worldwide.”

March marks the four year anniversary since the founding of Chris4Life.  The Foundation is named after Christine “Chris” Sapienza, a Pittsburgh native, loving wife, mother, musician and small business owner who touched many lives and lost her battle with colon cancer.  Chris’ son, Michael Sapienza created the Foundation.

Love Your Butt 2.0 Revealed (National Awareness Campaign) – Back by popular demand, Chris4Life expanded on last years inaugural launch of their creatively clever awareness campaign called Love Your Butt.  The mission of the awareness campaign is to encourage people to open up and talk about their bottom or create a call to action for individuals to get screened.  Last year the creative focus on people stating various names they call their bottom.  This year we brought the attention down to the heart of the targeted area and focused on a variety and shapes of bottom to bring the message front and center.  The Love Your Butt campaign was created for Chris4Life by DC based creative agency Hugo Creative.  The campaign will run online nationally on various national platforms, as well as on TV, print, online, public transportation and radio in the Washington, DC, Los Angeles, New York City, Pittsburgh, Charlotte, Detroit, and Chicago markets.  Ever wonder how many words are out there for the word butt? Check out the new video: www.loveyourbutt.org #loveyourbutt (Samples of Ad Campaign Attached) 

In partnership with the National Colorectal Cancer Roundtable, co-founded by the American Cancer Society and the Centers for Disease Control and Prevention, Chris4Life is part of an initiative called ‘80% by 2018’ – in which organizations have committed to eliminating colorectal cancer as major public health problem with a shared goal of reaching 80% of adults screened for colorectal cancer by 2018. 

For more information about the events and the Chris4Life Colon Cancer Foundation, visit www.chris4life.org.

About Chris4Life Colon Cancer FoundationThe principal goal of Chris4Life Colon Cancer Foundation is to permanently eliminate the threat of colon cancer through discovery of a cure.  As long as people are dying from this disease, we will be at the front lines of the fight.  To this end, we will fund cutting edge research so that the brightest minds and best institutions are empowered to cure colon cancer for good.  Until then, Chris4Life Colon Cancer Foundation is committed to significantly improving the treatment experience for patients and caregivers, and to dramatically raise awareness about colon cancer in general.  Chris4Life will utilize health and wellness as a means of integrating the mind, body and spirit in our approach. Working together we will build a culture of care and foster relationships with research institutions, advocacy groups, the health care community, and the general public.  Chris4Life four core values are Compassion, Empowerment, Perseverance, and Life.  www.chris4life.org

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